How it works
IG Shoutout caters to two influencer types from any interest: From animals, fitness, travel, photography, and women’s fashion, to fishing enthusiasts, college football fans, and basically anything you can imagine that people are interested in. The two types of influential Instagram users are niche pages and influencers. IG Shoutout has heavier emphasis on niche pages, and they plan to expand their platform to be centered more on relationship-building between influential people on Instagram and brands that align with their interests. On the IG Shoutout Network, most of the Instagram accounts that sell promotions are general niche pages, and do not represent actual people. For example ‘Shredded Academy’ is an account related to fitness and bodybuilding. On the other hand, ‘Gerardo Gabriel‘ is a fitness influencer with a name and face behind his personal brand. This person’s endorsement is worth more to companies and brands, because followers are much more likely to engage with a real person than a fan/niche page. Therefore, influencers endorsement generally costs more as compared to their niche page counterparts.
Followers of both pages are much more likely to engage if an actual person telling them to go out and buy a product when they endorse it, as opposed to a niche page about fitness. A diverse combination of endorsements from niche pages as well as actual people is a healthy influencer marketing strategy for social media.